Anti-Apartheid Legacy: Centre Of Memory and Learning
2021-2022
 

During this brief, the Anti-Apartheid Legacy: Centre of Memory and Learning approached us with the opportunity to work

with them to create a new logo and brand identity.

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Between September 2021 and January 2022, I researched the charity and what type of morals and things they stand for and what type of branding and messages they wanted to show and

portray through their logo.

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In my final presentation to the client, I also showed my ideas in the form of a mock-up, so that they could see and imagine where the brand could go and how they could use the logo and branding ideas that I have in the real world. This included posters and billboards, products that they could sell, along with things like social media and how it can be used digitally.

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During this time, I also met with the client multiple times, giving presentations ad showing the development of my ideas and the thought behind them. The big bonus of this is that I could then get instant feedback from them, so I could develop and improve my ideas so that they meet what the client was thinking and the vision and direction they could see the logo and branding going.